Taiwan receipt lottery — gamified life experience
Have you tried your luck with a lottery? How was it? Did you win? I bet I know the answer.
Taiwanese people play the lottery regularly and win regularly. The fair question is WHY.
It turns out that back in the day government in Taiwan decided to revamp their financial system in the following way:
- unique ID was added to every receipt and invoice
- all receipts and invoices by default take part in the lottery
- the lottery was held every other month
- award tree was ranging from $62K to $7
So simple. Every time you buy something, you leverage your chances to win in the state lottery — no more efforts needed to become a player. Just mundane purchases you do on a daily basis.
One of the most surprising things is that Taiwan government took advantage of a modern gamification technique in 1951! Guys, in 1951!
See how it works in practice:
Outcome
This brilliant move completely removed the issue of tax aversion. On top of that, the amount of paid taxes faced a high rise by 75%.
It was an absolute win-win situation. Therefore in 2011 the goverment of Taiwan increased max prize up to $330K.
Below you can see the exact example of how Ministry of Finance announced Taiwan receipt lottery results this May.
Wrapping lottery results into a more attractive form:
That’s all for now. Hope you’ve enjoyed the gamification case!
Sincerely,
Vitaliy Mokosiy
